Marketing funnels are a necessity if you have a great product or service. But what are marketing funnels, exactly? In short, ‘marketing funnel’ is a...Read More
What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even sense of direction....Read More
What are the functions of a brand? “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If...Read More
Often it’s the little things that make the biggest difference. Like examining the seemingly minute details of your customer journey. It starts with a customer-centric...Read More
If you are an entrepreneur you need to market. In particular, you need a basic understanding of the digital marketing landscape in order to see...Read More
Is your brand positioned for success? Do you know how to position your brand for success? Consider this example… In July 1969, three men wrote...Read More
Question: What do most business failures have in common? Think about glorious failures like the Ford Edsel, Sony Betamax, Orbitz soda, Pepsi A.M, and my...Read More