24 Sep 2020
The Power of Marketing Funnels
Marketing funnels are a necessity if you have a great product or service. But what are marketing funnels, exactly? In short, ‘marketing funnel’ is a...Read More
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Check out my latest blogs about Brand and Marketing Strategy
17 Sep 2020
Find Your Niche to Find Success
How do you find your niche? “Don’t try to make a product for everybody, because that is a product for nobody. The everybody products are...Read More
10 Sep 2020
Defining Your Vision Statement
What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even sense of direction....Read More
03 Sep 2020
The Functions of a Brand
What are the functions of a brand? “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If...Read More
27 Aug 2020
How to Design the Perfect Customer Journey
Often it’s the little things that make the biggest difference. Like examining the seemingly minute details of your customer journey. It starts with a customer-centric...Read More
24 Aug 2020
Finding Your Brand Purpose
Do you have a clearly defined brand purpose? Do you even know what a brand purpose is? Before we get to that definition, let’s address...Read More
20 Aug 2020
Marketing for Entrepreneurs
If you are an entrepreneur you need to market. In particular, you need a basic understanding of the digital marketing landscape in order to see...Read More
13 Aug 2020
7 Steps to Positioning Your Brand for Success
Is your brand positioned for success? Do you know how to position your brand for success? Consider this example… In July 1969, three men wrote...Read More
06 Aug 2020
Understand Your Customer, or Else…
Question: What do most business failures have in common? Think about glorious failures like the Ford Edsel, Sony Betamax, Orbitz soda, Pepsi A.M, and my...Read More