17 Sep 2020
Find Your Niche to Find Success
How do you find your niche? “Don’t try to make a product for everybody, because that is a product for nobody. The...Read More
10 Sep 2020
Defining Your Vision Statement
What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even...Read More
03 Sep 2020
The Functions of a Brand
What are the functions of a brand? “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic...Read More
24 Aug 2020
Finding Your Brand Purpose
Do you have a clearly defined brand purpose? Do you even know what a brand purpose is? Before we get to that...Read More
13 Aug 2020
7 Steps to Positioning Your Brand for Success
Is your brand positioned for success? Do you know how to position your brand for success? Consider this example… In July 1969,...Read More
30 Jul 2020
The 5 Principles of Every Successful Brand
Do you have a brand? In our world of nano-second attention and online-everything, one thing hasn’t changed. Your brand influences buyer decisions...Read More
