The Ins and Outs of Marketing for Entrepreneurs
20 Aug 2020

Marketing for Entrepreneurs

If you are an entrepreneur you need to market. In particular, you need a basic understanding of the digital marketing landscape in order to see consistent growth. A part of this is learning to adapt (digital) marketing strategies that can ebb and flow with both the purpose and operations of their business. But instead of...
Read More
Brand Positioning for Success: 7 Ways to Get it Right
13 Aug 2020

7 Steps to Positioning Your Brand for Success

Is your brand positioned for success? Do you know how to position your brand for success? Consider this example… In July 1969, three men wrote history, taking humanity to the moon for the first time. Neil Armstrong was the first human being to set foot on the moon. Edwin ‘Buzz’ Aldrin followed only minutes later....
Read More
Get to know your customer beyond the clicks and conversions.
06 Aug 2020

Understand Your Customer, or Else…

Question: What do most business failures have in common? Think about glorious failures like the Ford Edsel, Sony Betamax, Orbitz soda, Pepsi A.M, and my favorite “Thirsty pet” bottled water for dogs. Sometimes the product comes long before understanding the customer. Do you know your customers? For many enterprises, the pendulum has swung too far...
Read More
Why Brand Marketing is Key to Your Success
30 Jul 2020

The 5 Principles of Every Successful Brand

Do you have a brand? In our world of nano-second attention and online-everything, one thing hasn’t changed. Your brand influences buyer decisions and impacts revenue results. It can also be your competitive advantage. The good news is you don’t have to be Apple, Tesla, or Versace to build a powerful brand. Before we jump into...
Read More