Marketing Funnels: The Stepping Stone to Success
24 Sep 2020

The Power of Marketing Funnels

Marketing funnels are a necessity if you have a great product or service. But what are marketing funnels, exactly? In short, ‘marketing funnel’ is a fancy word to move your future customers from awareness to interest, to consideration, and, of course, to a purchase and eventual re-purchase. To do this, though, you must understand your...
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Find Your Niche to Find Success: How to Create a Successful Business
17 Sep 2020

Find Your Niche to Find Success

How do you find your niche? “Don’t try to make a product for everybody, because that is a product for nobody. The everybody products are all taken.” – Seth Godin Finding your niche gives you clarity on both what to sell and who to sell to. You can’t be the second Facebook or the next...
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Your Vision Statement And How to Define Your Brand
10 Sep 2020

Defining Your Vision Statement

What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even sense of direction. It allows you to create a clear path that directs you towards a goal. Remember: If you don’t know where you’re headed, how will you get there? Vision, motivation, and...
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The Functions of a Brand: Occupying Time in a Customer’s Mind
03 Sep 2020

The Functions of a Brand

What are the functions of a brand? “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.” – Prof. David Aaker While there are many...
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Customer Journeys Made Easy
27 Aug 2020

How to Design the Perfect Customer Journey

Often it’s the little things that make the biggest difference. Like examining the seemingly minute details of your customer journey. It starts with a customer-centric approach that “focuses on creating a positive experience for the customer by maximizing service and/or product offerings and building relationships.” (1) Customer centricity, otherwise known as “the customer journeys’ made...
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how entrepreneurs can discover their brand purpose
24 Aug 2020

Finding Your Brand Purpose

Do you have a clearly defined brand purpose? Do you even know what a brand purpose is? Before we get to that definition, let’s address one misconception: that company purpose and brand marketing is fluffy window dressing designed for owners’ egos, rather than profitable strategies with a real, measurable ROI. In fact, there is plenty...
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