17 Sep 2020
Find Your Niche to Find Success
How do you find your niche? “Don’t try to make a product for everybody, because that is a product for nobody. The everybody products are...Read More
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Welcome
The Brand Marketing Booster™ fast-tracks the often complicated and lengthy brand development process. Entrepreneurs, managers and aspiring leaders can learn from some of the world’s greatest brands and the theory behind their success. The goal is both learning and practical application.
Brand and Marketing That Works
10 Sep 2020
Defining Your Vision Statement
What does a vision statement entail? And how do you envision your future? Defining your vision gives you a visual and even sense of direction....Read More
03 Sep 2020
The Functions of a Brand
What are the functions of a brand? “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If...Read More
27 Aug 2020
How to Design the Perfect Customer Journey
Often it’s the little things that make the biggest difference. Like examining the seemingly minute details of your customer journey. It starts with a customer-centric...Read More
24 Aug 2020
Finding Your Brand Purpose
Do you have a clearly defined brand purpose? Do you even know what a brand purpose is? Before we get to that definition, let’s address...Read More
20 Aug 2020
Marketing for Entrepreneurs
If you are an entrepreneur you need to market. In particular, you need a basic understanding of the digital marketing landscape in order to see...Read More
Markus Kramer
Expert @ Powering Brands
Markus Kramer is a leader in brand theory and execution whose resume includes some of the most celebrated brands in the world. He is a visiting professor in strategic brand management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK) and MIT (USA). He is the author of The Guiding Purpose Strategy©. You will be getting a behind-the-scenes look at brand marketing at Harley-Davidson, Aston Martin, Ferrari, Fashion, Financial Services, Technology, NGOs, Start-ups and many more!
“In my day job I work for some really cool and powerful brands, so what I speak about is not just theory. I practice what I preach.”
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What Others Say
Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.
You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom
Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.
Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.
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