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The Brand Marketing Booster™ fast-tracks the often complicated and lengthy brand development process. Entrepreneurs, managers and aspiring leaders can learn from some of the world’s greatest brands and the theory behind their success. The goal is both learning and practical application.

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Brand and Marketing That Works

Markus Kramer

Expert @ Powering Brands

Markus Kramer is a leader in brand theory and execution whose resume includes some of the most celebrated brands in the world. He is a visiting professor in strategic brand management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK) and MIT (USA). He is the author of The Guiding Purpose Strategy©. You will be getting a behind-the-scenes look at brand marketing at Harley-Davidson, Aston Martin, Ferrari, Fashion, Financial Services, Technology, NGOs, Start-ups and many more!

“In my day job I work for some really cool and powerful brands, so what I speak about is not just theory. I practice what I preach.”

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What Others Say

Markus is an outstanding marketing leader and it was truly exciting to work with him at Harley-Davidson. His ability to take broad strategic initiatives and execute was exceptional.

Don Fetzer

President Baltimore Aircoil Company

You can’t get better than a ‘been-there-done-that’ global expert taking the time to reflect on his experiences and share his wisdom

Dr Graeme Codrington

CEO TomorrowToday Global

Michael Van der Sande

Managing Director Special Operations, Jaguar Land Rover

Going beyond the nuts and bolts of traditional marketing, Markus explains why and how strong brands are built from within.

Dr Moira Clark

Professor of Strategic Marketing, Henley Business School

Inspiring insights on how to navigate for professional and personal success through the lens of 21st century brand management.

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